In 2008, the American Cancer Society estimates that 182,460 new cases of invasive breast cancer (Stages I-IV) will be diagnosed among women in the United States, with 40,480 deaths. In men, the ACS estimates 1,990 new cases in 2008, with 450 deaths. Approximately 5% to 10% of breast cancers can be attributed to genetic predispositions; 20% to 30% of women with breast cancer have a family member with the disease.

Since its inception, the Foundation has raised over $215 million to support research at medical institutions conducting the most advanced and promising breast cancer research that will help lead to prevention and a cure in our lifetime. In October 2007, $32 million was awarded to 151 scientists across the united States and in Canada, Latin America, the Middle East, and throughout Europe. BCRF perseveres in directing at least 85 cents of every dollar raised directly to research. And for the seventh consecutive year, BCRF received Charity Navigator's highest rating, four stars, thus outperforming over 99% of the evaluated charities, while the American Institute of Philanthropy has awarded BCRF its highest possible rating of A+. BCRF is the only breast cancer organization in the US to receive these accolades.

The Foundation welcomes and depends on contributions from all those concerned with women's health. Working together, we know we can find a cure in our lifetime.

For more information, log on to bcrfcure.org

No instructor available to offer feedback? Enter the Mataline. This cushy, nonslip surface stamped with a grid helps ensure that you're properly aligned when doing yoga, Pilates, stretches and strength training. Nifty new feature: pretty, detachable Velcro "memory stars" you place anywhere on the mat as a visual reminder of where to place your hands and feet to speed you into your workout zone.

The vibrant berry color adds a fun, festive pop to your sweat sessions. ($39.95)(For Pilates for Pink our Stars are free). The mat is made by Mataline Life, Inc. a company that believes the science of body alignment can transform the way people look, move and feel. Contact: mkoenig@mataline.com or 646-385-4554

Under Armour's Power In Pink initiative honors women everywhere who are battling breast cancer. UA donates a portion of each Power In Pink product sale to breast cancer charities nationwide.

Learn more about Power In Pink at underarmour.com/powerinpink .

Drink Enviga Sparkling Green Tea: a perfect partner for a healthy, active lifestyle, and a proud supporter of Pilates for Pink and Breast Cancer Research. enviga.com

Make a difference and purchase the ANN Cares Card for $25 from Ann Taylor. With this card, you will receive 20% off all of your purchases of $100 or more through October 31, 2008. 90% of the card purchase price directly supports The Breast Cancer Research Foundation.

A delicious, satisfying way to keep that shape! Convenient jar with pop-top lid & window helps you measure the right-sized portion. Blue Diamond Almonds, a Proud Sponsor of Pilates in Pink! bluediamond.com

The new Pink BlackBerry¨ Curve^TM 8330 smartphone. Connect to the things that matter most to you. verizonwireless.com/pinkcurve or blackberry.com

Pamper yourself in spa treatments and services at the adults only Le Blanc Spa Resort in Cancun. With lavish accommodations, haute cuisine and butler service, Le Blanc is sure to create a memorable all-inclusive vacation. leblancsparesort.com

This October, for Breast Cancer Awareness Month, a Hollywood star is joining the makers of One A Day Women’s multivitamins to take part in the "One A Day Women’s Wake-Up Call" program.

Click here during the month of October and register to have a free wake-up call sent from this Hollywood star, to all the women in your life. This star will tell them about the simple things they can do to help support their own breast health.